According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and it’s only getting bigger. By 2019, approximately 80 percent of internet users will make at least one purchase online during the year.
Ecommerce represents a great opportunity to boost your sales revenue and connect with new buyers. However, there are numerous challenges that need to be addressed if you want to be successful in the ecommerce marketplace.
Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your customer metrics and continuously make improvements according to the data.
Here are the five most important customer engagement metrics you should track if you want to prosper with ecommerce.