Customer engagement

5 Customer Engagement Metrics All Ecommerce Sellers Must Track

[vc_row][vc_column][vc_column_text]According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and it’s only getting bigger. By 2019, approximately 80 percent of internet users will make at least one purchase online during the year. Ecommerce represents a great opportunity to boost your sales revenue and connect with new buyers. However, there are numerous…

Nerilus People Analytics

Using people analytics to drive business performance: A case study

[vc_row][vc_column][vc_column_text] A quick-service restaurant chain with thousands of outlets around the world is using data to drive a successful turnaround, increase customer satisfaction, and grow revenues. People analytics—the application of advanced analytics and large data sets to talent management—is going mainstream. Five years ago, it was the provenance of a few leading companies, such as…